Radical Product Thinking

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Iteration rules product development, but it isn't enough to produce dramatic results-this book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. Iteration is way overrated. It's driven by the belief that if we iterate long enough, we cannot fail to build products that will truly change the world, in reality, iterations are only as visionary as the underlying solutions being tested and refined. Without a clear vision and strategy to drive the ideas you test and improve, products become bloated, fragmented, directionless, and driven by irrelevant metrics. In Radial Product Thinking, product development is led by the vision for the change it's intended to create. It helps you reimagine the problems you face, and align your team to find creative solutions, using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides you through these elements so that you develop a clear process for achieving the change you wish to see in the world, incorporate it into your daily activities, and turn RPT skills into muscle memory. The best part? You don't have to be a natural-born visionary to produce extraordinary results.