Public Relations Planning, Research, and Measurement

Bücher

Angebote / Angebote:

With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula, research and analysis, the setting of goals and objectives, identification of target audiences and key messages, development of strategies, tactics, timelines, and budgets, effective use of human resources in a campaign, and evaluation of a campaign's outcome. Case studies of real-life campaigns round out this invaluable guidebook.