Provoke

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PROVOKE shows leaders how they must be purposeful in shaping the future--intentionally engaging with emerging trends not only to benefit their own organization, but also to make the world a better place. The stories of purposeful provocateurs like Valerie Rainford, Debbie Bial and Ryan Gravel will inspire you to create a future that works for all of us." --THASUNDA BROWN DUCKETT, President and CEO of TIAA "Too often we think more data and analysis will make our next move clear. Tuff and Goldbach's core premise of how to act in the 'if-to-when' shift when new trends emerge should be required reading for all leaders facing uncertainty." --JOHN STRATTON, Executive Chairman, Frontier Communications, Board member at General Dynamics Corp. and Abbott Laboratories "...an invaluable guide to achieving real change in this complex, data-driven world. The provocateurs they profile prove how much can be accomplished, across a wide range of endeavors." --MICHAEL AINSLEE, author of A Nose for Trouble, Chair Emeritus of Posse Foundation and former CEO of Sotheby's "Read this book to find out how human instincts hold us back and how to address problems head on. PROVOKE offers prescient advice, case studies and models to help leaders looking to disrupt longstanding biases that get in the way of organizational transformation. The authors makes it clear that diversity cannot be an afterthought, it's a fundamental imperative for every organization." --TARANG AMIN, Chairman and CEO of e.l.f. Beauty Inc. "The difference between success and failure can hinge on recognizing and overcoming the 'blind' spots that shape our behavior. Goldbach and Tuff remind us that a bias to act--a willingness to DO SOMETHING to initiate the change we'd like to see--is the most important move we can make." --MONIQUE NELSON, CEO of UniWorld Group