PR Trend | New Media: Challenges and Perspectives

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In May 2014, the Department of Communication, Public Relations and Advertising of the Faculty for Political, Administrative and Communication Science of the Babe¿-Bolyai University in Cluj-Napoca, Romania, organised with the support of the Hanns Seidel Foundation in Germany a new edition of the traditional conference "PR Trend". We are still using the general title "PR Trend", even though some of the papers that where subsequently published where in the field of journalism, political communication or advertising, because the title was created at a conference brand in Romania. This edition was dedicated to the subject of new media, the changes and challenges it brought about in communication, advertising and PR. The first part of the book deals with PR and new media. The ever-increasing Future Internet paradigms such as semantic web, pervasive computing, cloud computing, augmented reality, affective computing, virtual reality, Internet TV affect the way current advertising techniques are applied. The volume includes a selection of articles from the conference 2013 written by: Ioana Iancu and Bogdan Iancu, Mihaela Alexandra Tudor and ¿tefan Bratosin, Corina Boie (Rotar), Ioana Lepadatu and Andreea-Daniela Rus, Veronica Ioana Ilie¿, Razvan Enache, Flavia Topan, Elena Abrudan, Meda Mucundorfeanu, Madalina Moraru, Raluca Babü (Comiati), Ciprian-Marcel Pop and Dan-Cristian Dabija, Alina Bârgaoanu and Elena Negrea-Busuioc, Sandu Frunza, Kádár Magor, Andreea Elena Cârstea, Ramona Hosu, George Prundaru, Mihaela Alexandra Tudor and Stefan Bratosin