Power Marketing

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In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:Business PlanningFacebook Marketing Video Production tipsSales Conversion and Up-sellingProduct MarketingCopywriting and Defining a USPWebsite Essentials SEOOutsourcingTo save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing. The ideal reader of 'Power Marketing: An Aussie Guide to Business Growth' is a business owner who needs some practical advice on how to create better marketing, and a bunch of proven ideas to help grow their business from a one-man band into a fully-fledged million-dollar company.