Plunkett's Advertising & Branding Industry Almanac 2015
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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets.
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