Phoenix Without the Ashes

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The quality management revolution has resulted in considerable trial and error as well as frustration. Here is a book that explores why many management trends don't translate into process improvement. It proposes that the basic strategy be to establish a condition of "rationality" as a guide and measure for all organizational and quality improvement efforts. Instead of imposing radical new "breakthroughs", Phoenix Without the Ashes suggests an approach that fits with the normal routines and operations of an organization in a way that makes sense.