PEST Analysis Hungary

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Seminar paper from the year 2012 in the subject Economics - Case Scenarios, grade: A, Florida International University, Modesto A. Maidique Campus, language: English, abstract: The Republic of Hungary is located between Western Europe and the Balkans (Datamonitor). Its population accounts for approximately 10 million inhabitants, the capital is Budapest (Datamonitor). Its central location, and its growth potential, represents a quite appealing destination for business growth opportunities. This paper examines an analysis on macroeconomic aspects following the so-called PEST analysis, drafts a country evaluation and concludes in an analysis to identify business opportunities.