Persuading People

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From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.This comprehensively updated third edition• includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery• adds material on schema and other forms of cognitive rhetoric• provides new examples, as well as more practice exercisesWith its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.