Persuading People: Expert Solutions to Everyday Challenges

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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: - Build your credibility - Adapt your pitch to your audience - Win your listeners' minds and hearts - Overcome resistance to your proposals - Leverage the forces that move people to embrace new ideas