Personenbezogene Daten als Gegenleistung im Internet - mit einem Klick zur Kommerzialisierung des Privaten

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»Personal Data as Counter-Performance on the Internet - One Click to Commercialize Privacy«: Every day, consumers allow disclosure of personal data on the internet - by clicking on »Agree«. Is a mutual contract concluded at this moment? This paper analyses the contractual design of said business model, also considering the new §§ 327 et seq. BGB. As a central linchpin for the legality of the transaction, the current consent-based practice is critically scrutinised and various improvements for more transparency are proposed.