People Follow People

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Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues and customers. Best-selling author and international speaker, Sam Cawthorn, reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy. Discover how to: become a recognised expert and trusted influencer re-examine your own values and priorities implement your clarified values and mission lead with significance, integrity and success win the respect of consumers, clients and employees. People Follow People is the must-have book for anyone who wants to become an outstanding leader of influence.