Online Growth Options for Retailers

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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge, the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.ContentsForeign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online RetailersInternationalization Speed of Online RetailersImitability of Online Shops, Strategies and ConceptsEstablishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales ChannelTarget GroupsResearchers, lecturers and students in the disciplines of Online Retailing, E-Commerce, Retailing, Channel Management, Strategy, and MarketingManagers and E-Commerce strategy responsibles in Retail, Online Retail and Strategy Companies, SME Founders, and ConsultantsAbout the AuthorDr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.