Nudge, nudge, think, think

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How can governments persuade their citizens to act in socially beneficial ways? This groundbreaking text builds on the idea of "light touch interventions" or "nudges" proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognizing the power of this approach, it argues that an alternative also needs to be considered: a "think" strategy that calls on citizens to decide their own priorities.