Nonprofit Essentials

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Major gifts are at the heart of any coordinated, successful fundraising effort.Julie Walker shows you how to do it all- - find the prospects, staff the program, and ask for the money.The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point.I would buy it for the advice and keep it for the anecdotes." - Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read.With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects, preparing the case, training volunteers, cultivating donors, making the ask, and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.