No B.S. Direct Marketing

Bücher

Angebote / Angebote:

Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINE Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.Direct marketing expert Dan Kennedy and his team of elite consultants—all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse—deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:Rule #1: There Will ALWAYS Be an Offer or OffersRule #2: There Will Be Reason to Respond Right NowRule #3: You Will Give Clear InstructionsRule #4: There Will Be Tracking, Measurement, and AccountabilityRule #5: Only No-Cost Brand-BuildingRule #6: There Will Be Follow-upRule #7: There Will Be Strong CopyRule #8: It Will Look Like Mail-Order AdvertisingRule #9: Results Rule. Period Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet