Nietzsche Apostle

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Nietzsche Apostle, drawn from a speech Sloterdijk gave in 2000 on the hundredth anniversary of Nietzsche¿s death, looks at the ways in which Nietzsche has been branded over the years through selective compilation, and at the ways in which Nietzsche turned himself into a brand¿a brand announced by his proclaimed ¿fifth Gospel, ¿ Thus Spoke Zarathustra. For Sloterdijk, the focus should not be on the figure of Zarathustra or on the ¿will to power¿ often used as a kind of philosophical shorthand to sum up Nietzsche¿s work, but on Zarathustra¿s act of ¿speaking¿ itself. Nietzsche Apostle offers a brief history of self-praise and self-affirmation, an examination of the evolution of boasting (both by God and by man), and a very original approach to Nietzsche, philosophy¿s first designer brand of individualism.