New Media Between User Generated Content and Professionalism

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This book deals with advanced topics of new media studies. It covers topics about the usage of GoPro and its impact on the way of self-representation, a statistical analysis of sexist tweets during football and basketball games between Besiktas JK and Fenerbahçe SK, the gender influence of social media usage, digital activism compared to traditional activism, the effect of social media on modern appearance of dinosaurs, a comparative study about music streaming services and traditional music industry, as well as marketing aspects like professional snapchat and twitter campaigns.