New Business Models in the Accommodation Industry

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Several factors explain the growth of the so-called "sharing economy" in the tourism sector over recent years, including the 2010 global economic crisis, digitalization and new trends in travellers' behaviour and preferences. This growth has been particularly notable in the accommodation industry. With the emergence of online platforms for short-term rentals, the market has been expanding at an unprecedented rate.Building upon UNWTO's 2017 publication New Platform Tourism Services (or the so-called Sharing Economy) - Understand, Rethink and Adapt, this report provides an analysis and benchmarking of 21 case studies in terms of the rules and regulations applied to the short-term rental market, focusing on three key areas: 1) fair competition, 2) consumer protection, and 3) planning and sustainability.