Mission-Based Marketing

Bücher

Angebote / Angebote:

Discover the secret to becoming mission based and market driven. Now in a Third Edition, Mission-Based Marketing offers remarkable insight into the marketing needs, functions, and output of nonprofit organizations. Filled with specific recommendations based on institutional missions, this invaluable guide serves as a reference to highly effective marketing for nonprofit professionals. Written by Peter Brinckerhoff, a nationally recognized expert who has trained thousands of people in hundreds of seminars on the best practices in nonprofit marketing, this hands-on guide goes beyond the hows and whys to include an abundance of practical advice and real-world examples you can apply directly to your own organization. In this Third Edition of Mission-Based Marketing, Brinckerhoff appraises the marketing trends that have dramatically affected the nonprofit sector in the past several years, and reveals how your organization can shape this shifting landscape to its ultimate benefit.