Melodrama and Meaning

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Melodrama and Meaning is a major addition to the new historical approachto film studies. Barbara Klinger shows how institutions most associated withHollywood cinema -- academia, the film industry, review journalism, star publicity, and the mass media -- create meaning and ideological identity for films. Chaptersfocus on Sirk's place in the development of film studies from the 1950s through the1980s, as well as the history of the critical reception (both academic and popular)of Sirk's films, a history that outlines journalism's role in public tastemaking.Other chapters are devoted to Universal's selling of Written on the Wind, themachinery of star publicity and the changing image of Rock Hudson, and thecontemporary "institutionalized" camp response to Sirk that has resulted fromdevelopments in mass culture.