Maximizing Value Propositions to Increase Project Success Rates

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In order to thrive in today¿s increasingly competitive global environment, all sources of new and creative ideas within an organization must be considered. Value propositions allow innovators, who may otherwise be intimidated to voice their ideas, to prepare a document that outlines the potential value of their ideas. This book explains how to foster creativity in employees and encourage them to actively search for and document ideas that will add value to their organizations. Focusing on the necessary data collection efforts, it supplies readers with the understanding to create value propositions that separate profitable from unprofitable ideas.