Mavericks at Work

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Business as usual is a bust . . . In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century. The first book to document this change, "Mavericks at Work" is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success