Marketing

Bücher

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The Business Briefings series offers authoritative introductory textbooks in core business topics. Covering the basics and providing springboards to further study, the books take a no-nonsense, practical approach, and are ideal as accessible introductions or as revision guides.This book covers the essentials of marketing, providing students with a clear and succinct overview of the topic. It has been carefully developed to cover the basic principles, concepts and frameworks used in contemporary marketing, and focuses on key subjects including branding, planning and strategy, and communications. This is an ideal guide for students coming to the subject for the first time, or for those seeking a quick refresher.Key benefits:• Concise yet authoritative• Ideal as an introduction or a revision guide• Helpful examples demonstrate how theories and concepts link to the real world