Marketing planning and consumer service

Bücher

Angebote / Angebote:

INTRODUCTION Harketlag Plans are developei? mostly In a situation of nearly total ignorance or under hazy awareness of the markets to the various moves one plan. Again, the behaviour of people is a very difficult subject to analyse and pred lot. And since marketing Is about behaviour, it follows that marketing decisions must be the hardest in business. That, it the one plan which is most difficult to produce with confidence. In the first place, there is very little information about all situations which are both behavioural and dynamic. The market Is interactive, data is non-linear and lagged*