Market Analysis

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Excerpt from Market Analysis: Its Principles and MethodsEvery business is concerned chie¿y with two things: First with producing a commodity, and, second, with marketing it. This book aims to describe the latter function.Originally, a market was the actual place where the exchange Of one commodity for another took place. Since at that time there was no money, trading was done by a system Of barter, by which the super¿uous commodities Of one man were exchanged for those Of his neighbor.Although markets have changed greatly in outward semblance since then, the fundamentals remain unaltered. A market is still nothing more nor less than an Opportunity to buy or sell. The great difference lies in the methods Of locating the market, supply ing it with commodities, and securing payment for them. Mar kets have ceased to be local assemblies or fairs held at some crossroads or other central location. A modern market is limited in scope only by the number Of possible users Of the product throughout the world. The introduction Of money, improve ments in transportation, the rise Of manufacturing, and many other factors have tended to specialize and complicate the original simplicity Of the marketing function.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.