Managing at the Speed of Change

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If you're initiating major change, prepare yourself by taking two aspirin, read Darly's book, and get plenty of rest" Craig E. Weatherup, Chairman and CEO, Pepsi-Cola North America Finally, an indispensable source for anyone - from mid-level managers through to top-level executives - who needs to implement business decisions on time and within budget. In today's ever-fluctuating world, it's not enough to recognize that you and the way you do business need to change. You must know how to make changes quickly, effectively and economically or you are bound to fail. Everywhere today you hear the concern of those trying to adapt to the rapid flux created by an uncertain economy, ever-changing market demands, and the threat of international competition. Businesses worry that they can't keep up, and every day another corporation falls prey to the myth that the status quo still works. Daryl Conner, president and founder of the consulting firm Organizational Development Resources, Inc. (ODR), is the world's number one expert on change management. Conner has taken his twenty years of change management experience and written a ground-breaking guide on resilient, successful change. His system focuses on how to change rather than what to change. Business people at all levels now face the major challenge of initiating company-wide reorganization plans, responding quickly to competition, establishing new products and markets, and adapting themselves smoothly to fluctuations in the economy.