Leading Innovation, Creativity and Enterprise

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Drawing on cutting-edge academic research but expressed clearly and concisely for those seeking practical inspiration, this book features numerous examples from companies such as Virgin, Pfizer, Roche and Fuji Film. Leading Innovation addresses questions such as: · What are the roots of creativity and imagination? · What kind of leadership is required to make creativity and innovation the norm in any enterprise? · What ensures that creativity turns into innovation? What stops it? This book shows you how to produce and lead creative teams, as well as build an innovative company culture.