Leading Growth

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Leading Growth: The Proven Formula for Consistently Increasing Revenue presents an engaging, easy-to-understand, and actionable blueprint for growing your sales numbers in any organization and in any industry. You'll learn to apply the author's two key formulas for growth as you harness effective leadership and maintain a laser-focus on revenue to increase profitability and sales. In the book, you'll explore the foundations of sales leadership--including transformation, vision, communication, strategy, and decision-making--and learn to deal with perennial problems and pitfalls, like the buyer's "task-force" that seems more interested in maintaining the status quo than coming to a firm decision. The author also explains how to shorten your sales cycles and win new opportunities for revenue growth. An indispensable guide for sales leaders, salespeople, consultants, coaches, and any other professional who works in, with, or for a revenue-oriented team, Leading Growth is an accessible roadmap to sales growth that delivers practical, hands-on solutions for sales professionals on the front lines.