Leading from the Frontline

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Our fascination with leadership runs deep and has done so for centuries - just witness the books on Nelson, Churchill and Thatcher. But what exactly are the attributes and competencies that separate those who lead effectively from those who won't, don't or can't? For many people, the acid test of true leadership comes during moments of crisis, when the stakes are highest and the decisions most difficult. It's no surprise, then, that our fascination with the stories of leaders who have led during great adversity is endless. This interest has been exacerbated in recent years as every organization in the world has found itself in a crisis at some level, whether that was due to a collapse in sales, an unexpected spike in demand, a logistics nightmare or the sheer uncertainty that the pandemic has wrought. Leading from the Frontline offers multiple perspectives of leadership from across multiple types of crisis. Each chapter tells the story a leader who steered their organization through a particularly tumultuous period. It looks at the challenges they faced, the decisions they were forced to make, the personal pressures they encountered, the lessons they learned and the mistakes they made. It also looks at how the crisis they responded to subsequently changed their organization or the environment in which they operate. This will include issues such as medical, socio-political, environmental and military, but will also feature case studies that look at reputational crises or social media storms.