Know What Matters

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Ron Shaich built a life creating mega-successful restaurant chains, inventing a whole new category of restaurant—fast casual—in the process. He turned Panera Bread into the most successful food service company in the world. Now he shares his principles for success in work and life by discovering what will matter tomorrow and building toward it today.Each chapter focuses on one principle.Compelling stories bring principles to life.Principles guide business and life choices, success means doing both well.Shines a light on one of the great business success stories of the first part of the 21st century.Audience: Leaders, innovators, entrepreneurs, managers seeking inspiring stories and lessons, food industry players, readers of business bio and memoir.