Killing Giants

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Do you compete every day against a giant? A 'Goliath brand' with more money, people and resources than you will ever have?Would you like to learn how to out-manoeuvre them? Killing Giants is The Art of War for a new era. Marketing expert Stephen Denny shows how any brand can challenge its largest competitor and not only survive, but thrive.No matter how large your resources, Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. From 'winning in the last inch' to fighting unfairly, Killing Giants is a must read for every one in business facing a bigger rival.'[Will] give you the stones to take out the Goliath in your industry'Roger von Oech, author of the Creative Whack Pack'I almost ran out of ink underlining all the great thinking, insights, and stories'Eric Ryan, co-founder, Method