Japanese Consumer Dynamics

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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Produktinformation

Artikelnummer 9781349318001
Autor Haghirian, P.
Einband Import,Japan,marketing, B, International business, Asian Economics, Market Research/Competitive Intelligence, Management, International Economics, Marketing, Market Research and Competitive Intelligence, Palgrave Business & Management Collection, Management science, International business enterprises, Asia—Economic conditions, Market research, Economics, Management & management techniques, Sales & marketing, Management and management techniques, Sales and marketing, Kartonierter Einband (Kt)
Sprache eng
Anzahl Seiten 244
Verlag Springer Nature EN
Jahr 2010

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