Japan and China as Charm Rivals

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Focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. Jing Sun finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customised charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state.