Introduction to Financial Communication

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Financial Communication is the fastest growing discipline within the corporate communication function, particularly in the resilient markets and financial hubs of Asia. The need for talent and for a professional body of knowledge is high. Very frequently, financial journalists and public relations executives are retrained for financial communication. Or, lacking those, university graduates are quickly equipped to perform entry-level tasks and grow with the discipline.Surprisingly, however, there exists no textbook introduction to financial communication, nor a state-of-the-art overview of its fundamentals. This book aims to fill that gap. Targeted at readers that want to obtain a comprehensive introduction to financial communication, particularly in Southeast Asia, each chapter covers one of the fundamentals of the discipline. All chapters are written by senior professionals and academics and come with a wealth of practical and applicable knowledge.