Introducing Semiotics

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The appeal of semiotics lies in its apparent ability to establish acommon framework for all disciplines, a framework rooted in the understanding of thesign as the universal means of communication. Introducing Semiotic provides asynoptic view of semiotic development, covering for the first time all the previousepochs of Western philosophy, from the pre-Socratics to the present. In particular, the book bridges the gap from St. Augustine (5th c.) to John Locke (17th c.). Itdelineates the foundations of contemporary semiotics and concretely reveals just howintegral and fundamental the semiotic point of view really is to Western culture.Because of its clarity of exposition and careful use of primary sources, IntroducingSemiotic will be an essential textbook for all courses in semiotics.