International Operations Strategy

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Making complex strategic choices about where and how to procure materials and supplies is a challenge experienced by many working in logistics. International Operations Strategy is the complete guide on how to make informed decisions and then carry out the subsequent steps in the manufacturing and distribution processes. This book highlights how businesses can develop a forward-thinking approach using the power of its measurement, evaluation and utilization. A wider perspective on disruption, beyond data and technology, is also presented with the impacts of geopolitical, demographic and societal changes being outlined.International Operations Strategy examines the shift from vertical integration to total supply networks, looks at international procurement and manufacturing and also covers international sales, marketing and channel partners and business relationships in international supply networks. In addition, this book focuses on the integration of new technologies as game changers in international operations. Case studies focusing on successful international strategies and valuable online materials consisting of PowerPoints and videos, make this an invaluable guide to managing international operations strategies and increasing competitive advantage.