Intercultural Competence in Multinational Companies. Identifying Key Competencies and Deficits

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Project Report from the year 2023 in the subject Communications - Intercultural Communication, grade: 1, 7, Fresenius University of Applied Sciences Idstein, language: English, abstract: This project focuses on conducting a case study survey to investigate the intercultural competencies of a multinational company. The survey aims to identify the company's strengths and weaknesses in this area, as well as explore any potential challenges that the company may face in terms of intercultural communication and collaboration. By conducting this study, we hope to gain insights into the company's practices and develop recommendations to enhance its intercultural competencies. In today¿s globalized economy, multinational companies have become an ubiquitous presence, operating across borders, cultures and languages. With the proliferation of international trade and business opportunities, there is an increasing need for employees who can navigate the complexities of working in a multicultural environment. To succeed in such an environment, it is obligatory for employees to have intercultural competence. Despite the importance of intercultural competence in multinational companies, many employees lack the necessary skills and knowledge to work effectively in a multicultural environment. The challenges of intercultural communication, such as missunderstand-ings, stereotypes and misinterpretations can result in conflicts, reduced productivity and missed business opportunities. Therefore, it is critical for companies to identify the key intercultural competencies that employees need to succeed in a multinational context.