Innovation Management

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This is the third volume of publications on recent developmentsin Innovation Management within the newly established seriesedited by Kempten University of Applied Science and published by Deutsches Institut für Ideen- und Innovationsmanagement, the German institute for idea and innovation management.The authors are Master students enrolled in the Master programme"Global Business Development". The papers cover awide range of different approaches to highlight how managementtheory responds to the contingencies of an increasing complexand volatile business environment.