Innovation in Healthy and Functional Foods

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Functional food developers are faced with challenges and opportunities in bringing these food products into the marketplace. This book addresses not only innovation and technology, but also the regulatory framework, consumer perspectives, and business and financial considerations. Presented by experts from industry and academia directly involved in the process, chapters cover food safety, packaging, and regulations, drivers and barriers in innovation, the global marketing of functional foods, the changing dynamics of food consumption in developing countries, product innovation, technological development, functional food ingredients, and future trends.