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  • Indian Journalism and the Impact of Social Media

Indian Journalism and the Impact of Social Media

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¿This outstanding book offers an important, in-depth look at how social media affect journalism in the world¿s largest democracy. It¿s a must-read for anybody interested in how journalists around the world cope with the challenges of digital news and information.¿Lars Willnat, John Ben Snow Research Professor, Syracuse University, USA¿¿a must read for all media professionals and will provide valuable insights about the challenges and trends in current journalism practice in India.¿Sundeep Muppidi, Professor of Communication at the University of Hartford, USA¿¿a comprehensive, thoughtful, and very readable analysis of the space social media occupies in Indian journalism.¿Jyotika Ramaprasad, Professor in the School of Communication at the University of Miami, USAThis book is a pan-India study that examines social mediäs impact on Indian journalism, highlights emerging challenges, and discusses the way forward for Indiäs newsrooms. A result of three years of field work, the project uses mixed-methods research ¿ a survey of nearly 300 journalists from 15 Indian cities, followed by in-depth interviews with 25 senior editors ¿ to analyze and explain journalists¿ perceptions about social mediäs usefulness and credibility, factors that influence their online news sourcing and sharing decisions, resultant challenges for newsrooms, and ways to address those challenges. The findings offer unique insights into how newer forces are influencing journalistic  practices in an online-first era.  Key differences emerge in perceptions between Indian journalists and their Western compatriots about who or what influence their actions. The findings also raise questions about Gatekeeping  as a term to describe journalistic work in 21st Century India's newsrooms. The findings and the conclusions will hopefully help journalists, educators, and anyone interested in Indian journalism gain a deeper, more meaningful understanding about social mediäs impact on Indian journalism, and the way ahead for Indiäs newsrooms.  Dhiman Chattopadhyay is an assistant professor in the Department of Communication, Journalism and Media, at Shippensburg University,  USA.
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