In-House Design in Practice

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In-House Design in Practice is be a practical manual for in-house designers. Its a resource for (often frustrated) professionals working in-house for many different kinds and sizes of companies. Through practical advice and inspirational examples of in-house designers who have met familiar challenges, readers will gain knowledge on building a design-centric company, gaining the respect and understanding of peers, resource management, project managment, negotiating the in-house system, building design relationships inside and outside of the organization, linking creatively with business strategies, presentation skills, selling ideas up the food chain, winning executive buy-in and much more.