Ideas on a Deadline

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I've been doing creative advertising for almost forty years-but this book has given me the kind of practical advice I wish I had learned decades ago."-Craig Murray - Founder, CEO of MOCEAN - 3-Time North American "Entertainment Advertising Agency of the Year" "Ideas on a Deadline" is the definitive book forcreative people who haveto deliver breakthrough ideas on demand. One of the most destructive myths about creativity is the idea that we need to wait for inspiration. But as artist Chuck Close said, "Inspiration is for amateurs-the rest of us just show up and get to work." Whether you're a creative professional like a designer, writer, musician, or filmmaker, or an executive, engineer, teacher, or salesperson, this book will show you how to "prime the pump" of your creativity, overcome the blocks, and deliver great ideas when you need them the most.