How Much Can I Make?: Actual Sales and Profits Potential for Your Small Business

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Anyone starting or investing in a business needs a realistic idea of how much they can expect to make. Now in its eighth edition, this indispensable guide enables prospective franchisees to establish a solid basis on which to make these critical financial projections. It contains historical sales, expense, and/or profit data for actual franchise operations, from the McDonald's and Burger Kings of the world to newer, smaller franchises with only a few operating units. Over 105 earnings claim statements, prepared by the franchisors themselves, are included for 45 major industry categories. Since franchisors are not allowed to make, or even discuss, any financial projections other than those published in their uniform franchise offering circulars, this hard-to-find data is especially useful to the individual investor. Also included are comprehensive, up-to-date company profiles, detailed worksheets, and the author's insights into making meaningful financial projections.