Hooked

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Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Artikelnummer 9780241184837
Autor Eyal, Nir
Einband PSYCHOLOGY / Psychopathology / Compulsive Behavior, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Mobile phone technology, Behavioural theory (Behaviourism), business strategy, Research & development management, Business innovation, Impact of science & technology on society, Mobile phones: consumer/user guides, Entrepreneurship, Product Design, Sales and marketing, Cognition and cognitive psychology, Research and development management, Online safety and behaviour, Digital or internet economics, Digital or internet economics, Fester Einband
Sprache eng
Anzahl Seiten 256
Verlag Penguin Books
Jahr 20141106

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