Handbuch Kommunikationsmanagement im Marketing

Bücher

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»Handbook of Communication Management in Marketing«: The »Handbook of Communication Management in Marketing« presents all relevant facets of this topic in an up-to-date manner on around 1, 100 pages. It is based on the work »Communication Management«, which was first published in 1994, and offers a successful combination of a systematic-analytical foundation and a pronounced application orientation. It provides students of business administration as well as specialists and managers in the business world with well-founded expert knowledge, whether they are newcomers or career changers.