Handbook of Web Surveys

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Handbook of Web Surveys, Second Edition provides a theoretical yet practical approach to creating and conducting web surveys. This revised edition contains new and expanded topical coverage. Major new features of this edition include actualization of the context in which web surveys are taking place, consideration of new methods and results, and new sections on mobile survey and adaptive survey design. This book also includes an extended revision of coverage of web panels, R-indicators, and the framework of the survey process. The introduction contains a new description of the environment in which web surveys are administered and problems and opportunities arising from the recent trends in the digital context. Next is a thorough coverage of web surveys, followed by a chapter on a framework for steps and errors in web surveys. Sampling for web surveys is discussed, followed by coverage of errors in web surveys. Web surveys and other modes of data collection are examined. Next is a chapter on designing a web survey questionnaire. Other topics covered include adaptive and responsive design, mixed-mode surveys, the problem of undercoverage, and weighting adjustment techniques. The book concludes with a discussion on the use of response propensities and web panels. Each chapter includes updated examples and exercises that incorporate real survey data. This book is appropriate for academics and practitioners in the fields of business, government, economics, and the social sciences who apply survey methods or construct, conduct, or analyze data from surveys in their everyday work.