Grundlagen des Vertriebs

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»Fundamentals of Distribution« includes the following content: design of the sales channel, sales method, intermediaries, concentration in the distribution channel, co-operation in the distribution channel, sales via retail, sales via agents, direct sales via own sales force, distribution logistics, b2b sales, sales in foreign markets. This gives an overview of all relevant areas of the sales management process. The treatment is systematic and transfer-oriented.