Growing Up Digital: The Rise of the Net Generation

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This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, "Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet.Tapscott shows how children, empowered by new technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and adults will find both fascinating and instructive.