Graphis Branding 7

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This book presents interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: Q&A, with Pentagram, WAX, People design, Cue, Firewood, The General Design Co., Studio International, and Alt Group.Hundreds of images from the year's Graphis Gold Award-winning branding campaigns. This is a must-have for anyone interested in successful, creative branding ? designers, businesses, students and fans alike.Essential guide for startups and already established companies to rejuvenate their image or gather inspiration for a new one.